Consulting & Coaching
Industry: B2B Consulting & Coaching – Leadership & Performance Development
Country: United States
Challenge
The firm specialised in leadership coaching and organisational performance improvement, but struggled to connect with decision-makers open to investing in professional development. Many previous outreach efforts reached mid-level managers without the authority to initiate company-wide programs. They needed a targeted approach to secure conversations with executives who understood the ROI of leadership development.
Solution
We built a refined list of senior leaders in industries with high competition and active talent development initiatives. Email sequences positioned the firm as a strategic partner in improving leadership performance, retention, and organisational culture. Outreach was paced to maintain top-of-mind awareness, with messages tailored to industry-specific leadership challenges.
Results
Reply Rate: 4.1% – Strong for executive-level outreach.
Positive Reply Rate: 12.3% – A solid base of interest from qualified senior leaders.
Opportunities Created: 17, valued at $25,500 in pipeline.
Created a scalable outreach process for connecting with executives open to coaching and consulting engagements.
From cold emails to executive engagement, this campaign opened doors to high-value conversations with leaders ready to drive change.
Industry: B2B Consulting & Coaching – Business Strategy & Growth Advisory
Country: United Kingdom
Challenge
The consultancy was looking to secure new engagements with SMEs needing strategic growth support, but past outreach produced few meaningful conversations. Many responses came from businesses not in a position to invest in advisory services. They needed a targeted campaign that would connect them directly with decision-makers seeking external expertise to scale.
Solution
We developed a curated list of SMEs with indicators of growth readiness, such as recent funding, market expansion, or leadership changes. Email sequences were crafted to highlight the consultancy’s track record in driving revenue growth and operational efficiency. Sending was executed in two high-focus waves to maintain consistent engagement without overwhelming prospects.
Results
Reply Rate: 1.8% – Competitive for this niche B2B sector.
Positive Reply Rate: 22.2% – Over one in five replies from qualified prospects.
Opportunities Created: 10, valued at $15,000 in pipeline.
Established a refined outreach framework to connect with growth-ready SMEs.
From cold lists to strategic partnerships, this campaign created a clear path to high-value advisory opportunities.