Industry: SaaS – Customer Relationship Management (CRM)
Country: United Kingdom
Challenge
The company was sending cold emails into the void. Replies were few, and the ones that did come back were from people who were never going to buy. The sales team was losing hours chasing dead-end leads instead of speaking to decision-makers who actually needed their solution. They needed a way to turn cold outreach into a reliable, deal-generating machine.
Solution
We hit the reset button. Starting from scratch, we built a laser-focused prospect list packed only with high-intent, high-fit contacts. Then, we rolled out email sequences that spoke their language, tapped into their pain points, and offered value from the first line. Two strategic send waves and smart follow-ups kept the momentum alive, turning inboxes into conversations, and conversations into opportunities.
Results
Reply Rate: 17.9% – Almost double the norm for cold outreach.
Positive Reply Rate: 96.3% – Practically every reply was a win.
Opportunities Created: 289, adding $435,000 to the sales pipeline.
Most leads responded within 72 hours, proof that the message hit the mark instantly.
From crickets to conversions, this campaign didn’t just work; it rewrote the playbook for how the company approaches cold email.
Industry: SaaS – Project Management & Collaboration
Country: United States
Challenge
The company was firing off cold emails every month but barely moving the needle. Most messages were being ignored, and the few replies they did get often led nowhere. Sales reps were losing confidence in outreach, and the pipeline was starving for qualified, ready-to-talk leads.
Solution
We took a deep dive into their targeting and messaging, stripping away broad, unfocused lists and replacing them with laser-precise prospect segments. The email sequences were rebuilt from the ground up, short, value-packed, and tailored to the pain points of each industry segment. Sending was strategically paced to keep inbox placement high and maintain steady engagement across the campaign.
Results
Reply Rate: 0.8% – Small, but the right kind of responses started flowing in.
Positive Reply Rate: 33.0% – One in three replies was from a qualified lead.
Opportunities Created: 33, valued at $55,000 in pipeline.
Built a clear foundation for scaling outreach with more precision moving forward.
From spray-and-pray to sniper-precision, this shift put the company back on track to fill its pipeline with the right prospects, not just random inboxes.
Industry: SaaS – Marketing Automation
Country: Australia
Challenge
The company’s cold outreach was producing minimal traction, with low reply rates and an unpredictable flow of leads. Many responses weren’t from decision-makers, meaning the sales team was wasting hours on unqualified prospects. They needed a strategy that could consistently reach the right audience and turn replies into genuine sales opportunities.
Solution
We rebuilt their outreach from the ground up, starting with a tightly defined prospect list focused on high-value decision-makers. Each email sequence was tailored to address the specific pain points of these prospects, with clear and concise messaging that encouraged replies. Sending schedules were optimised for maximum deliverability, ensuring the right people saw the emails at the right time.
Results
Reply Rate: 1.8% – More than double their previous performance.
Positive Reply Rate: 33.7% – One in three replies from qualified prospects.
Opportunities Created: 70, valued at $108,000 in pipeline.
Established a reliable, repeatable process for generating quality leads.
From guesswork to growth, this campaign turned cold outreach into a steady, revenue-driving channel.
SaaS
Industry: SaaS – Accounting & Finance
Country: United Kingdom
Challenge
The company was sending large volumes of cold emails but struggled to convert opens into meaningful replies. Too many responses were from non-decision-makers, making it hard for sales to progress deals. They needed a sharper, more targeted outreach strategy to connect directly with prospects who had the authority to buy.
Solution
We refined their targeting to focus exclusively on high-value prospects in their ideal customer profile. Email sequences were restructured to be concise, relevant, and tailored to specific industry pain points. Sending was paced for maximum deliverability, ensuring their emails consistently landed in the right inboxes.
Results
Reply Rate: 3.5% – A significant lift from previous campaigns.
Positive Reply Rate: 21.9% – One in five replies from qualified leads.
Opportunities Created: 49, valued at $77,000 in pipeline.
Created a sustainable outreach model that connects sales with the right people.
From scattered conversations to targeted wins, this campaign proved that precision beats volume every time.