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FREE TOOL · BENCHMARKS

Cold Email Benchmarks

287 campaigns · 534,652 people contacted · 1,170 interested replies

This tool publishes 287 real cold email campaigns run by Clique Outreach, every campaign that contacted at least 200 people. Nothing is left out for performing badly, which is why the weak ones are in here too. Use it to see the spread rather than to find a single number, and note that we do not publish open rates because we have never tracked opens. It replaces an earlier version whose figures we could not stand behind or underperforming the market.

Overall benchmarks
0.22%
INTERESTED REPLIES PER PERSON CONTACTED
3.6K
AVG EMAILS / CAMPAIGN
1,170
INTERESTED REPLIES, ALL CAMPAIGNS
5.2%
HARD BOUNCE RATE
Methodology

Interested replies = responses asking for pricing, a call, samples or a next step, not total reply volume. Reply rate = share of sent emails that got any reply. Every campaign that contacted at least 200 people is included, 287 in total. Pooled rate is 0.22 percent of people contacted, about 1 in 457.

By vertical
All 287 campaigns that contacted 200 people or more. “Pos. Replies” = responses asking for pricing, a call, samples or a next step. “Reply Rate” = total reply rate per campaign. Pooled across every campaign: 0.22 percent of people contacted.
All campaigns
ClientVerticalEmails SentPos. RepliesReply RatePeriod
See how your vertical compares to the campaigns above. In a scoping call, we map your ICP to the closest benchmark and outline a realistic pipeline projection. BOOK A SCOPING CALL →
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ROI Calculator → Copy Checker → Reply Rate Guide →