We run cold email for B2B companies. The list is built around who actually buys from you and enriched for a buying signal. Every email names something specific, read off that company's own site and socials.
How it works →At least 50 qualified leads a quarter or we work for free in writing
One client. 424 delivered in one quarter. 1,168 delivered in twelve months. Every one written by hand.
→Start a campaignWhat cold email
can do for you
These are selected campaigns, not an average of everything we have run. Every figure is read straight off the Instantly panel for that month, and the panels are on the market pages.
Signal
Lists start with a data provider and are then enriched for a buying signal. The signal is what decides the week an email goes out and what it can say.
Write
Three steps, written for one named situation rather than one job title. The sequence stops the moment someone replies.
Send
Our infrastructure, our domains, our inboxes. Volume, warmup and deliverability are ours to manage, not yours to learn.
Forward
A positive reply reaches you with the full thread and the enriched company detail. From there the conversation is yours.
Where we
have run this
20–67Recruitment & staffingJob ads that had been reposted, which means internal hiring failedView the months →
11–102Commercial cleaning & facilitiesLease expiry dates turned a flat list into a calendarView the months →
19–53Managed IT & cybersecurityContract awards, then naming the control they were failingView the months →
19–106Freight & logisticsThe week they announced a new lane or a new depotView the months →
16–75Commercial finance & accountingWho they invoice, because that sets how long they wait to be paidView the months →
12–99Manufacturing & industrialStock levels that had visibly moved, not job titlesView the months →
16–68B2B SaaS, SMBA second location, when the spreadsheet stops workingView the months →
17–119AI automation & implementationThe word AI came out of the email entirelyView the months →
14–128Video productionOne edit from footage they already had sitting unusedView the months →
21–104Specialist marketingThe first week of January, not the thirdView the months →
22–125Software dev & staff augFunding announcements crossed with open developer rolesView the months →
13–106Wholesale & private labelRetailers already stocking a comparable brand, buyer namedView the months →
Low months and high months are both in those ranges on purpose. A market has bad quarters and we would rather you saw them here than found them later.
What it costs to
do this yourself
Every line above assumes the person running it already knows how to do all of this.
Writing the emails
Not a template with the company name swapped in. Whoever runs this has to be able to:
- write one to one off a buying signal, not one to many
- read a company’s site and socials and find the thing worth naming
- keep the copy clear of the words, links and patterns that trip filters
Testing the angle
A/B the opening, read what actually moved, and know which variable to change next.
Finding the signal
The enrichment that decides which week a company is worth emailing at all.
Rotating the inboxes
Spreading volume so no mailbox runs hot, and spotting a dip before it becomes a block.
Staying out of spam
The monitoring tells you placement dropped. It does not tell you which domain, which words, or what to change.
AI writes, it does not know
AI will write a thousand emails by lunch. It cannot tell you which ones hit spam, or why nobody replied.
Burned domains
Filtered once, filtered for good. Buy another, build the inboxes again, warm them three weeks, start over.
How
we
work
The 50 Lead
Guarantee
On the quarterly plan, the contract commits us to a minimum of 50 qualified leads in the quarter. Miss it and we keep going for free. There is no cap and we never slow sending down once we hit the number.
If we miss
We keep sending at no charge until we deliver the shortfall, or until we have contacted every company in your market, whichever comes first.
Every lead is logged
With the company, the date and the exact words they replied with. If you think something should not have counted, you have ten business days to say so.
What a lead
actually costs
60
a qualified lead, and it only ever goes down from there
Where the 60 comes from. 3,000 for the term against a written minimum of 50 qualified leads in the quarter.
Why it only falls. Anything above the 50 costs nothing extra, so every lead after that one lowers the number.
If we miss. We keep sending at no charge until the shortfall is delivered. That is in the agreement, not a line on a page.
Month to month, stop at the end of any month. No guaranteed number, and everything else is identical.
The guarantee comes with the term and costs nothing extra, a minimum of 50 qualified leads in the quarter, written into the contract. That is 1,000 a month, 600 less across the quarter than paying monthly.
The AUD and GBP figures are approximate, at September 2026 rates.
Where your
number lands.
- 01The size of your market and how much of it we cover
- 02The number of inboxes that volume needs
- 03How many angles and segments run at once
No card
Bank transfer or Wise, invoiced.
No setup fee
You pay for sending, not for us getting ready to send.
Warmup is free
Three weeks, not charged, and your term starts on the first email out.
Nothing bolted on after
One number, agreed before you sign.
What we
do not do
We do not manage your replies.
A positive reply reaches you with the full thread. Answering it is yours. This is a large part of why the price is what it is.
We do not book meetings for you.
Whether a reply becomes a meeting depends on how you answer it, and that is not something we can promise on your behalf.
We do not promise revenue.
We can put the right person in front of you in the right week. What happens in the conversation after that is your business, not ours.
We do not take every client.
If your buyers are mostly consumers, or your market is too small for the volume this needs, the guarantee will not hold and we will tell you on the first call.
Want to see
the numbers?
Send us who you sell to and roughly how many companies fit that description. One call is usually enough to tell whether the guarantee will hold for your market, and if it will not we would rather say so before you pay.
Right signal. Right words. Right now.
We look for
A B2B offer, a market of real size, and someone in the room who can decide. Most of our work is with Australian companies.
If it is not a fit
We say so on that call, not after you have paid. A market too small for this volume will not hold the guarantee, and we would rather tell you first.
What happens next
A call to check the fit and size the market. Then an agreement with the 50 Lead Guarantee in it, and a build that puts you live in about four weeks.
After launch
Positive replies forwarded as they land, and one call a month to look at what is working. We ask about renewal ten days before the quarter ends.
Singapore
456 Clementi Ave 3
120456
United Kingdom
Riverside Quay
Manchester M3 4ER
Australia
Clarence Street
Sydney NSW 2000
United States
Market Street, S400
San Francisco, CA 94102
Philippines
Sunrise Residences
Pasig City
Metro Manila 1604