Use this calculator to estimate what a cold email program could generate for your business. Switch between Conservative, Realistic, and Best Case scenarios, or adjust any input to match your actual deal size and close rate. The Realistic scenario is set to what Clique's own campaigns actually produced, read off 122 campaigns of a thousand contacts or more.

Realistic is our pooled real rate. Best Case is the top tenth of our campaigns.

Emails Per Day 200

50 500

Positive Replies Per Email Sent 0.12%

0.01% 0.6%

Meeting Booked Rate 50%

10% 80%

Average Deal Size $8,000

$1K $500K

Your Close Rate 25%

5% 60%

Monthly Budget $5,000

$1K $20K

Based on Clique's benchmarks

Read off 287 documented Clique campaigns · adjust any slider to match your numbers

Your Estimate

$161,250

EST. MONTHLY REVENUE

32.3x

ROI ON SPEND

< 1 mo

PAYBACK PERIOD

How we get there

Positive replies/mo 123

Calls booked/mo 43

Deals closed/mo 10.8

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Your numbers suggest cold email could generate meaningful pipeline for your business. In a scoping call, we'll map your actual ICP and deal size to a realistic projection before you commit to anything.

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Cold Email ROI Calculator