PPL
Our PPL model is performance-based. You only pay for qualified leads that match your Ideal Customer Profile (ICP). A one-time setup covers infrastructure, research, and deliverability, with volume and lead criteria tailored to your goals.
Campaign Management & Sending
Daily sending at optimal times for the highest response rates
Inbox management & reply sorting (interested, not interested, follow-up later)
Bounce handling & list cleaning during the campaign
Response handover to the client sales team for qualified leads
Reporting & Optimisation
Weekly performance reports (deliverability, reply rates, conversions)
Monthly strategy review calls to refine targeting & messaging
Ongoing A/B testing for continuous improvement
Tools & Software (Included in Service)
Prospecting & lead scraping tools
Email sending platform with automation sequences
Deliverability & reputation monitoring tools
Advanced and continuous inbox placement testing
Domain masking (not your regular 301)
Server & IP Sharding and Rotation (SISR)
Tools & Software (Included in Service)
We combine our own in-house automation framework with the top-tier tools in the industry, so you get the innovation and flexibility of our proprietary systems, plus the reliability of proven platforms like Instantly, Apollo, and MillionVerifier.
Why go anywhere else?
Strategy & Planning
Campaign goal setting (lead generation, appointment setting, brand awareness)
Target audience definition (industry, company size, geography, job titles)
Offer positioning and messaging strategy
Compliance review (CAN-SPAM, GDPR best practices)
Prospect Sourcing, List Building & Database Validation
Data-led lead sourcing from verified databases
Custom-built prospect lists based on agreed targeting criteria
Lead enrichment (company details, LinkedIn profile links, direct email addresses, etc.)
Lead quality assurance (email validation and deliverability checks)
Technical Setup & Infrastructure
Domain purchase & configuration (includes SPF, DKIM, DMARC records)
Email inbox creation & warm-up for maximum deliverability
Dedicated sending infrastructure (1 domain/inbox best practice)
Email tracking setup (reply tracking, bounce tracking)
We only use branded domains to mirror your brand name
Campaign Copywriting & Sequencing
Cold email copywriting tailored to your industry & audience
Multi-step sequence creation (personalised follow-ups)
A/B testing of subject lines, messaging styles, and CTAs
Personalisation at scale (merge tags for name, company, industry)